Economic factors that affect the colgate brand

Economic factors that affect the colgate brand The overall economy of the country is showing a stable growth. Therefore this industry is also showing a growth of 10%. But the inflation is growing rapidly which is not a good sign for the new entrants. Change in the interest rate also affects the industry. Hence the new entrants are also threatened by the increasing interest rates. Economic factors do influence the bargaining power of buyers as inflation is the major factor that is affecting the consumers hard. Economic factors do not affect the availability of substitutes. But since inflation is growing, so it is hard for the poor people to switch to more modern products like washing powder, tooth paste. They would rather prefer oil to clean their clothes and use miswak to brush their teeth. Economic factors do have an affect on the bargaining power of suppliers as inflation is rising fast. Suppliers demand that they would provide the necessary raw material at a higher price. Exchange rate fluctuations also affect the cost of raw material. Economic factors do affect the rivalry among the competitors as all the players in the industry want to have cost leadership. The economic factors are favoring intense competition from the last five years. People have more money at their disposal. Also Pakistan is a consumption oriented society (Hiatt, Jeff.). Quantitative Strategic Planning Matrix (QSPM) STRATEGY 1 STRATEGY 2 Weights AS TAS AS TAS STRENGTHS Market leader in surface care with 90% market share 0.15 Good Leadership 0.06 Employee commitment 0.12 3 0.36 2 0.24 Cooling crystal patent 0.1 Accurate forecast with respect to demand 0.07 4 0.28 2 0.14 High EPS 0.08 3 0.24 2 0.16 Strong advertisement and promotional campaign 0.08 2 0.16 3 0.24 WEAKNESSES IT not used optimally 0.13 4 0.52 2 0.26 No ecommerce 0.1 3 0.3 2 0.26 No proper use of forward integration 0.05 2 0.1 3 0.15 They are not exporting their products to other countries 0.06 1 OPPORTUNITIES Exploring into new categories like shampoo, hand wash , body wash, shower gel 0.14 2 0.28 4 0.56 Rural population switching from miswak to toothpaste 0.06 Gap in tooth brush market 0.08 2 0.16 3 0.24 Implementation of ERP(SAP) 0.14 4 0.56 2 0.28 People becoming hygiene and beauty conscious 0.1 2 0.2 3 0.3 No layoffs 0.07 THREATS(T) Raw material and energy prices are increasing 0.12 3 0.36 2 0.24 Inflation in the country 0.07 3 0.21 2 0.14 Competitors re launching their products 0.1 2 0.2 3 0.3 Competitors increasing their marketing budgets 0.06 2 0.12 3 0.18 Unstable law and order conditions. 0.06 1 TOTAL 4.05 3.69 Rivalry among existing competitors Yes (+) No (-) The industry is growing rapidly. à ¢Ã‹â€ Ã… ¡ The industry is not cyclical with intermittent overcapacity. à ¢Ã‹â€ Ã… ¡ The fixed costs of the business are relatively low portion of total costs. à ¢Ã‹â€ Ã… ¡ There are significant product differences and brand identities between the competitors. à ¢Ã‹â€ Ã… ¡ The competitors are diversified rather than specialized. à ¢Ã‹â€ Ã… ¡ It would not be hard to get out of this business because there are no specialized skills and facilities or long-term contract commitments etc. à ¢Ã‹â€ Ã… ¡ My customers would incur significant costs in switching to a competitor. à ¢Ã‹â€ Ã… ¡ My product is complex and requires a detailed understanding on the part of my customer. à ¢Ã‹â€ Ã… ¡ My competitors are all of approximately the same size as I am. à ¢Ã‹â€ Ã… ¡ INTERPRETATION: Threat of competitors is high because the product is not unique as there are no product differences. Same products are available with all competitors like Unilever, Procter and Gamble, Shield, Oral B. Therefore rivalry is also increasing as demand in the economy has also increased for the last 5 to years. Majority of the competitors are MNCs which means that they have the necessary resource and skill (Hiatt, Jeff). Government Factors: Government regulations do have an affect on the rivalry among the competitors. Political factors: Political factors do not affect the rivalry among the competitors Economic factors Economic factors do affect the rivalry among the competitors as all the players in the industry want to have cost leadership. The economic factors are favoring intense competition from the last five years. People have more money at their disposal. Also Pakistan is a consumption oriented society (Hiatt, Jeff). Social trends Social trends have changed, buyer are more aware of their purchases. So the players in the industry are always trying hard to increase their market share (Hiatt, Jeff). Technological change Technology is helping the companies to gain a competitive advantage over their rivals. Also research and development plays an important role in this (Hiatt, Jeff). KEY SUCCESS ACTORS FOR COMPETIVE SUCCESS Low cost production efficiency. CP has plants installed that take only 30 minutes for the plant to shift from the production of one product to the other. High quality manufacturing of products with very few defects. A strong network of wholesale distributors. Gaining ample space on retailer shelves. (Examples Naheed, Aghas, Makro and other small shops.) Attractive packaging and styling. Good length of product lines. Attractive commercials and advertising. Good reputation in the industry along with favorable reputation with buyers. Market penetration Colgate can do market penetration by increasing its advertising, people always associate Colgate with tooth paste and have no awareness that it produces personal and surface care products as well. They should show their logo on all its products so that people know the producers and this will increase customer loyalty and also when people will come to know that Colgate is the producer then new customers will also buy the product (Hiatt, Jeff). They should also increase their promotion efforts by going to school and doing health awareness programs, also they should go to residential areas and make women aware of their surface care and fabric care products such as max, bonus and express etc Product development: Colgate can also do product development by introducing new features in their already existing brands. They can improve their tooth brush quality and features by introducing flexi tooth brushes for special oral care. Also they can introduce whitening features in their feature in their tooth paste; different colors of tooth paste can also be introduced to attract the kinds market. In their fabric care they can introduce in special features of protecting the color of the cloth while washing and also whitening enhancing surfs to give a good shine to while clothes (Hiatt, Jeff). develop systems to involve appropriate stakeholders in the introduction of change SIX THINGS REQUIRED TO EFFECTIVELY IMPLEMENTING A STRATEGY According to Porter, to implement a strategy effectively six things should be followed: Create a formal plan: Distributor Quantity Item Price Negotiation, Inventory Reporting, Stock Details, Payment Terms HR Module Inventory / Store Create a multifunctional team: To effectively implement ERP, Colgate must first hire an independent resource firm. Acquire licensing for SAP Implementation. Establish an independent IT unit for the monitoring of ERP. This department will coordinate with all the other departments (Robbins S, Mukerji). Communication of strategy: inside and outside: All employees in the company should be made aware of the new automated system. Each employee must be provided a minimal insight of SAP but those employees who have to work on SAP the most should ofcourse be provided with proper training course of SAP. These include: Factory Manager Manager accounts Warehouse Manager Distribution team Consumer insight department Outside the company the strategy to implement ERP should be communicated properly to all the local and foreign suppliers of Colgate Palmolive (Hagberg). Consistency over time: As Information Technology is progressing day by day, new changes in ERP are expected after certain time periods. Therefore it would become very important for Colgate to cope up with the changes in the software. For this purpose it would need to update it employees by providing training whenever any change takes place in SAP (Hagberg). Use proper measurements: Other measures, not just financial measures would be required to test whether the system is working properly. These measures include: Whether the system is accurately forecasting demand, sales, price changes Whether or not there are any deviations in the actual versus projected sales Effectiveness of the internal processes after the strategy implementation (Robbins S, Mukerji). Test the strategy: Ask employees and senior management in all departments whether they are satisfied with the new system of working. Talk to suppliers and distributors whether they want any more improvements in the new system of working (Hagberg). KEY DRIVING FORCES Industry growth: Now most of the people have knowledge about the different products and its advantages. The intense competition in industry and high demand enables the new entrants to compete in this market (Hagberg). Product innovation: Innovation in product, as Colgate has just introduced Max fresh in which the coolant crystals are present which none of the competitors has adopted yet. There is also room in innovation in washing detergents (Hagberg). Changing societal concerns, attitudes and lifestyle: Since social issues are really effecting the use of product just like the use of Miswak which is the Islamic mode of cleaning the teeth (Hagberg). Use of E-commerce and Internet: Usage of online ordering and maintaining the stock level through e-commerce can be driving force in the industry. By using that they can provide products to customer which is value addition for them (Hagberg). This report is purely based on the finding from the Colgate expert and the secondary data analysis, and the reason for writing the whole report is to find the obstacle / hindrance a business men face and how the organization can minimize it through implementing the different strategies and analysis. The whole report research draws attention to  the fact that any problem can be eliminate if proper investigation and consideration can be observed the success is easy to get, Pakistan market is mature market and the competition is tough here because most of the customer is price conscious and act like butterflies, so targeting this kind of customer is quite difficult, but on the other hand it can be managed if the you can understand the market effectively and efficiently (Robbins S, Mukerji). Hiatt, Jeff. HYPERLINK http://www.change-management.com/tutorial-definition-history.htmThe definition and history of change managementHYPERLINK http://www.change-management.com/tutorial-definition-history.htm. http://www.change-management.com/tutorial-definition-history.htm. Filicetti, John (August 20, 2007). HYPERLINK http://www.pmhut.com/pmo-and-project-management-dictionaryProject Management DictionaryHYPERLINK http://www.pmhut.com/pmo-and-project-management-dictionary Moore, E.R., (accessed 1 April, 2001), Creating Organizational Cultures: An Ethnographic Study, Eastern Academy of Management Virtual Proceedings, Moore, E.R., (accessed 1 April, 2001), Creating Organizational Cultures: An Ethnographic Study, Eastern Academy of Management Virtual Proceedings, , R. Ph.D. Heifetz, D.Ph., 2000 (accessed 4 April, 2001), Corporate HagbergCulture/Organisational Culture: UnderJerryding and Assessment, Robbins S, Mukerji D (1994). Managing organisations. Prentice Hall of Australia, McPhersons Printing Group, Australia. Sergiovanni, T.J. (1984) Educational Leadership, Leadership and excellence in schooling, Volume 41, Number 5, United States of America, page 4-13 Kent State University 2000 (accessed 28thMarch, 2001), Kent State University Cultural Self-Study Internal Communication of Change By Dagmar Recklies Circling the Pyramid Building Lasting Commitment to Change  Ã‚   (pdf-file) by Edmond Mellina What Makes a Good Change Agent? by Dagmar Recklies The Role of the Change Master From Change Agent to HYPERLINK http://www.themanager.org/Strategy/Change Master.htmHYPERLINK http://www.themanager.org/Strategy/Change Master.htmChange MasterHYPERLINK http://www.themanager.org/Strategy/Change Master.htm By Ruth Tearle Managing Change Definition and Phases in Change Processes by Oliver Recklies Problems in Managing Change by Oliver Recklies AuditNet.org provides a downloadable PDF of change management best practices. Fred Nickols wrote HYPERLINK http://home.att.net/~nickols/change.htmHYPERLINK http://home.att.net/~nickols/change.htmChange Management 101: A Primer.HYPERLINK http://home.att.net/~nickols/change.htm SearchCRM.com provides resources on handling change management following a CRM upgrade. Neglecting your change control process can kill an IT disaster recovery plan.

texas v. johnson case brief Essay example -- essays research papers

U.S. Supreme Court TEXAS v. JOHNSON, 491 U.S. 397 (1989) 491 U.S. 397 Citation:   Ã‚  Ã‚  Ã‚  Ã‚  Johnson was convicted of desecration of a venerated object in violation of a Texas statute. Date Decided:   Ã‚  Ã‚  Ã‚  Ã‚  June 21, 1989 Facts of case:   Ã‚  Ã‚  Ã‚  Ã‚  At the 1984 Republican National Convention in Dallas, Texas, Johnson decided to burn an American flag in protest of some policies made by the Reagan administration and some Dallas corporations that he did not agree with. Noone sustained physical injury or was even threatened with physical injury, but many were offended by the jesture made by Johnson. The Texas penal code forbids the desecration of a venerated object. Issues:   Ã‚  Ã‚  Ã‚  Ã‚  Does the first amendment overrule the Texas law that forbids the desecration of a venerated object under these circumstances? Decision of the court:   Ã‚  Ã‚  Ã‚  Ã‚  The State court of Appeals affirmed that Johnson was in the wrong, however, the Texas Court of Criminal Appeals reversed. Opinion or reasons for the decision:   Ã‚  Ã‚  Ã‚  Ã‚  The Texas Court of Criminal Appeals pointed out that the state, under the first amendment, could not punish Johnson for burning the flag due to the current circumstances. The court found that Johnson's burning of the flag was expressive conduct protected by the First Amendment. They concluded that the State could not criminally sanction flag desecration in...

The Battle of Vicksburg

The object of contention in the Vicksburg campaign was the Mississippi River, which bore the same relation to the seceding Southern States that the Hudson bore to the rebellious Thirteen Colonies in the Revolutionary War; it divided them into two parts (Ballard(1) 3-5). If the Union forces could get control of this river they would split the Confederacy in two, and stop the passage of supplies and men to the Confederate armies in the east from Arkansas, Louisiana, and Texas (Ballard(1) 72). This was a purely military consideration, but there was also a political and commercial consideration.The Mississippi was the great highway of trade between the Northwestern States and the outside world; so long as any part of it was controlled by Confederate batteries the highway was closed (Ballard(1) 8). The Confederates in the first year of the war controlled the middle portion of the river by the forts at Columbus, New Madrid and Island No. 10, Fort Pillow and Fort Randolph (Ballard(1) 18). C olumbus was evacuated a short while after the fall of Forts Henry and Donelson (Ballard(1) 27). General Pope, with the help of Foote's fleet, captured New Madrid and Island No. 10, in April, 1862.The victory at Shiloh (April 6 and 7, 1862) advanced the Union line southward to the Memphis and Charleston Railway, Fort Pillow was abandoned by the Confederates on the 4th of June, and Fort Randolph the next day (Ballard(1) 42-43). At this time the Federals and the Confederates both had fleets on the river. Foote's fleet, now commanded by Commodore Davis, Foote being still disabled by the wound he received at Donelson, pushed on down the river, as one Confederate post after another was evacuated or taken. On May 10, 1862, the Confederate flotilla had attacked the Union fleet at Fort Pillow and been defeated (Shea and Winschel 10).On June 7 the Union squadron attacked the Confederate fleet at Memphis, destroying three of its vessels, damaging others, and driving the fleet southward. The Ma yor of Memphis immediately surrendered the town to Davis. The river was now open southward as far as Vicksburg (Shea and Winschel 11-12). On the 25th of April, 1862, Farragut's fleet had arrived at New Orleans and taken possession of that city; in May the fleet moved up the river and took Baton Rouge and Natchez, and, with the assistance of a small detachment of land troops, tried to take Vicksburg, but failed (Shea and Winschel 35-37).The Confederate authorities, now appreciating the importance and the peril of Vicksburg, had it strongly garrisoned and provided with batteries to command the river. By direction of the authorities at Washington, Farragut, with his fleet of ships and gunboats, and General Williams, with a small force of artillery and infantry, made another unsuccessful effort against Vicksburg, toward the end of June, 1862 (Ballard(2) 16-17).Vicksburg was now the only point of the river held by the Confederates, but in August General Breckinridge garrisoned Port Hudso n, two hundred miles below Vicksburg, and began setting up heavy batteries there to command the river. Thenceforward this point, also, was occupied by the Confederates until after the fall of Vicksburg. The Confederates also regained control of the river as far northward as Helena, Arkansas. (Ballard (2) 45-47). Such was the situation along the Mississippi in September, 1862.Halleck, having captured Corinth and dispersed his army, had gone to Washington to assume the office of Generalin-Chief, leaving Grant â€Å"in command of all troops in the vicinity of Memphis and Corinth and as far back as Columbus, Ky† (Ropes 35). Buell and Bragg were in their race for Kentucky, and Grant's forces had been drawn upon to reinforce Buell's; Grant now had only about 42,000 men. With these he was required by Halleck to guard the railway from Memphis to Decatur, two hundred miles, and keep open communication with Buell. This constrained him to a passive defensive attitude for the time (Balla rd (2) 186-87).The Confederate troops in Mississippi composed two independent commands, each about 16,000 strong. One force under Van Dorn; the other under Sterling Price. On the 2nd of September Price received word from Bragg that Rosecrans, whose â€Å"Army of the Mississippi† formed the left of Grant's line, was about to march to Tennessee in order to join Buell. Bragg asked Price to prevent this movement. Accordingly, Price asked Van Dorn to join forces with him to attack Rosecrans. Van Dorn agreed to join him, but replied that he should not be able to assemble his scattered forces before the 12th of the month.Fearing that this would not be early enough to catch Rosecrans, Price moved out without waiting for Van Dorn. On the 14th he occupied Iuka. About the 18th Price and Van Dorn arranged to join their forces at Rienzi for an advance against Corinth (Shea and Hess 303-113). Meantime Grant had been watching the movements of Price and Van Dorn, and had resolved to attack P rice at Iuka, before he and Van Dorn could unite their forces. To this end he assembled Rosecrans's command and Ord's division at Corinth, and started them toward Iuka.Rosecrans took the roads by way of Rienzi and Jacinto, and was to approach Iuka from the direction of the south. Ord marched by way of the railway, and was to attack at the same time from the north and west. The combined attack was to drive Price against the Tennessee River. As usually happens with marches of concentration, this one miscarried. The upshot was, Rosecrans approached by one road only from the south, and attacked the Confederates without Ord. Darkness ended the combat, and during the night Price slipped out by the other road [the Fulton road] to the south (Ballard (1) 75-77) .Rosecrans and Ord returned to Corinth. Van Dorn and Price met at Ripley on the 28th of September, and Van Dorn took command of their combined force by virtue of his rank. Van Dorn marched the united force by way of Pocahontas and Che walla, and formed line of battle to the northwest of Rosecrans's position, near intrenchments at Corinth, on the morning of October the 3rd. The Confederates attacked, and by sunset had driven the Federals into the redoubts at the edge of the town. The next morning Van Dorn renewed the assault.The combat was ferocious; but by noon it was over, and the Confederates were retreating from the field. Rosecrans made no pursuit until the next day. Van Dorn made good his retreat to Holly Springs. Rosecrans and Hurlbut pursued to Ripley and were then recalled by Grant to Corinth and Bolivar. General Pemberton was now sent to Mississippi to take command of all the Confederate forces in the State; Rosecrans was called from Grant's army to relieve Buell of the command of the Army of the Ohio. Grant was promised by Halleck a â€Å"large body of new levies,† and he purposed taking the offensive without delay (Reed 88).Meantime McClernand was in Washington working out a secret scheme with t he President and the Secretary of War, by which he was to raise a volunteer army in Indiana, Illinois, and Iowa, and lead it down the Mississippi to capture Vicksburg. No intimation of this project was given to General Grant, but Halleck, of course, was informed of it. The result was that when Grant first wrote to Halleck (October 26) asking leave to move against Vicksburg, he received no reply to his letter. Then followed several contradictory and vague dispatches from Halleck, which kept Grant for some time guessing what he was expected to do.At last, however, it was arranged that Grant should move with the main army from Grand Junction to Holly Springs, and be joined by Sherman with the troops from Memphis, on the Tallahatchie River. A force from Helena was to move across the Mississippi and threaten the Confederate rear at Grenada (Reed 92-95). At this time Van Dorn commanded the Confederate forces about Holly Springs-some 24,000 men, formed in two divisions, under Price and Lov ell. Vicksburg was garrisoned by 6,000 Confederates, and Port Hudson by 5,500. Pemberton had his headquarters at Jackson.By the 5th of November Grant had reached Oxford with the main body, and Sherman was at College Hill, a few miles northwest of that place. The force from Helena had carried out its part of the plan and had returned to Helena. Van Dorn had fallen back, before Grant's advance, to Grenada. Up to this time Grant had advanced with no very definite plan, except to attack the enemy if he overtook him. But Van Dorn, by Pemberton's order, had kept falling back. As Grant's line of communication was now more than 200 miles long-a single-track railway back to Columbus, Kentucky,-Grant established a secondary base at Holly Springs.After considerable correspondence with Halleck, and the discussion of several plans with Sherman for the capture of Vicksburg, it was finally arranged, with Halleck's approval, that Sherman should return to Memphis with one division. There he was to p ick up all the newly arrived troops, and, with the troops under Steele from Helena, he was to organize an expedition to move by transports, under escort of Porter's fleet of gunboats, to Vicksburg, while Grant marched his army along the left bank of the Yazoo against the same objective. Sherman was back at Memphis by the 12th of December, and set out for Vicksburg on the 20th (Reed 104-106).But events occurred which prevented Grant from carrying out his part of the plan. As a consequence of raids Grant was forced to place his army on short rations, fall back to the Memphis and Charleston Railway, and open communications with Memphis. No supplies were to be had in the country; it had been stripped. Sherman, in the meanwhile, had gone down the Mississippi. He had a force of 32,000 men and sixty guns, which he organized into four divisions. His division commanders were M. L. Smith, A. J. Smith, G. W. Morgan, and Fred Steele.The expedition reached Miliken's Bend, twenty-five miles above Vicksburg, before daylight on Christmas day (Simon and Grant 98-100). Vicksburg stood 250 feet above the waters of the Mississippi, and from there a line of cliffs, known as Chickasaw Bluffs, ran northward twelve miles, to Haynes's Bluff on the Yazoo River. The space between the base of the bluffs and the rivers was a wooded swamp cut up by bayous and creeks (Ropes 71). Pemberton had learned of Sherman's expedition, and had hurried reinforcements to Vicksburg; so that 12,000 Confederates were now intrenched upon the bluffs, awaiting Sherman's attack.This expedition was also to have received the cooperation of an expedition under Banks from New Orleans. Banks, however, got no farther than Baton Rouge Sherman landed his troops, on the 26th of December, at Johnson's plantation, and his columns, on the 27th and 28th, meandered across the swamps and bayous toward the foot of the bluffs. Only one of the columns had a bridgetrain. On the 29th Sherman assaulted the Confederate position, bu t was unable to carry it. He remained in position two or three days, vainly trying to find some way by which to dislodge the Confederates.On the 2nd of January he reembarked his men, and, without opposition, returned to the mouth of the Yazoo. Here he was met by McClernand, with an order assigning that general to command the expedition. The order was dated about the 17th of December (Ropes 74-76). Thus ended in failure the project of a combined movement against Vicksburg by land and water. Works Cited Ballard, Michael B. (1) Vicksburg: The Campaign That Opened the Mississippi. University of North Carolina Press, 2004. Ballard, Michael B. (2) Civil War Mississippi: A Guide. University Press of Mississippi, 2000. Shea, William L. and Hess, Earl J.Pea Ridge: Civil War Campaign in the West. University of North Carolina Press, 1992. Shea, William L. and Winschel, Terrence J. Vicksburg Is the Key: The Struggle for the Mississippi River. University of Nebraska Press, 2003. Simon, John Y. a nd Grant, Ulysses S. The Papers of Ulysses S. Grant: April 1 – July 6, 1863 Vol. 8. Southern Illinois University Press, 1979. Reed, Samuel R. The Vicksburg Campaign, and the Battles about Chattanooga under the Command of General U. S. Grant in 1862-63; a Historical Review. Cincinnati: R. Clarke, 1882. Ropes, John Codman. The Army in the Civil War. Charles Scribner's Sons, 1881.

Presidential Election Presidential Debates - 1268 Words

In order to determine the best candidate to be our national leader, it is imperative that citizens watch the broadcasted presidential debates before casting their ballots. These debates give each representative of the two most influential political parties, the Democrats and Republicans, time to demonstrate their contrasting viewpoints, and otherwise allow the voter to understand each candidate’s personality. During our psychology class this semester, we were privileged to write essays on the three presidential debates between Democratic nominee, Hillary Clinton, and Republican nominee, Donald Trump. In order to succeed in this task, it was imperative that we incorporate psychology terms in conjunction with the candidates; only now can we reveal our informed opinions about the results of this 2016 Presidential Election. During the three presidential debates, I tried to watch Hillary Clinton unbiased, as I admittedly wanted her to become our president. Overall, I found Clinton to be mature, and to be overwhelmingly habituated to Trump’s condescending comments. Despite Trump’s disrespectful remarks regarding women and other minorities, Clinton was calm, and simply spoke to the viewers regarding his rhetoric. Her peaceful demeanor demonstrated habituation in that, although Trump can become very offensive, she chose to rise above the trying stimulus he displayed, and ultimately appeared to be the better candidate for presidential office. In response to audience phobiasShow MoreRelatedThe Debate Over The Presidential Election956 Words   |  4 PagesThe Fate of America The heated debates, constant jabs, and the ongoing controversy about the 2016 Presidential Election is what has been sparking conversations worldwide. The disrespectful and unprofessional behavior that the candidates have shown has left a bad impression on many citizens of the United States of America. 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