1. Considering your family and giving examples a) Evaluate how the Internet has had an impact on consumer purchase behavior. b) How might your troupe use the Internet to direct a proper market scheme? 2. Why be so many companies trying to standardize their planetary merchandise mixes? give your companys current touch, will you fall the identical trend? Why and why not? With examples, come on the limitations to this approach. 3. Define merchandise environment, and how does it affect the formulation of your companies marketing mix? (You can use SWOT analysis as an example) 4. What is your companys segmentation schema? How do you constitute the target market? How do you position your company in the marketplace? 5. What is spheric brand? Would you like to buy global brand or local brand? Do you hint to build your brand to become global? What are the intensity advantages and risks associated with companies initiatives in building global br ands? 6.

Given the current speckle of your company and products, how do you differentiate it from any of the other brands in the same industry? How would you make a proper marketing strategy that can help you win the market package of land and sustain in the marketplace? 7. If your company is just ab turn out to forecast the international market (you can point out the particular(prenominal) country) for expanding market share and improving sales, what potpourri of advertising strategy would you make? Standardization or localization? Why? 8. What mannikin of criteria you usually consider for choosing t he foreign market to enter? What would you d! o before you decide to go international? (based on your companys specific condition and the products you made)If you want to get a full essay, order it on our website:
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