Part 3 Networks, Telecommunications, and Wireless Computing Making business organization Decisions I: M-Coupon After researching, our nodes argon rambling. To an effort to make better link with our tar aspire, younger consumers. An innovative system for mobile verifier was utilized. With mobile trade the cafe is able to increase customer loyalty, fool cognisance and increase our sales. Mobile marketing is a strong itinerary to communicate with customers. M-Coupons be electronic coupons deliver in a flash to customers mobile phones or devices. M-coupons argon better than traditional paper coupons because they be readily available for customers to use. The avers are stored and carried on their cell phones. M-coupons also have higher salvation regularise than paper or e-coupons because the coupon is always adroit or available to redeem. This method of marketing increases the customer subaltern and redemptions order of the m-coupons over the traditional coupons. Moreover, m-coupons are able to rock-steady publish cost, reduce delivery and redemption cost, trigger thirst buys, and offer the following benefit: * Send offers to customers in real- bourn that are location based * Track results by customer, the fine time and purchase location * Offer rewards based on redemption and referrals.

For example, customers who have opted-in to a mobile alert sway loafer be sent a text coupon that expires that night. Nevertheless, the adventure involved with mobile marketing and m-coupons should be considered. collectible to m-coupons are inter net base, the same risk that would support ! to e-business marketing would apply to mobile marketing. The another(prenominal) concern with an m-coupon marketing trend are relatively new to business, protocols, privacy policies, disclosures, spam and other earnest features would have to be revamped to fit mobile device. there is around privacy issues involved with the marketing campaign when customers base on balls noncurrent the cafe (or within a 25 nucleotide gas constant of the cafe) a coupon for a...If you want to get a abounding essay, order it on our website:
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