Strategy Management

Graduate School of Management Polytechnic University of Puerto Rico strategical Audit of a Corporation: CASE 32 PANERA cole COMPANY (2010): bland RISING FORTUNES? Batista, José R. Colón, Ivanienith Jerez, David T. Otero, Ana Serrano, Arnaldo Wednesday, May 16, 2012 Dr. Héctor M. Rodríguez I. incumbent Situation A. Current Performance Its current execution has changed in American eating habits. The association is a draw in the quick causal eating house commercial enterprise with more than 1,027 bakehouse café in 36 states. Panera kale party has had a significant growth under the guidance of Ronald Shaich, chief operating officer and Chairman, until his retirement in 2010. The revenues go from $350.8 one million million (2000) to $1,353.5 million (2009): $1,153.3 million from company-owned bakery-café sales, $78.4 from royalties and fees, and $121.9 from fresh dough sales to franchisees. Share impairment rose over 1,600% from $3.88 a destiny (1999) to $67.95 a share (2009). They performed well, and bring on had a significant growth in the past tense years receiving good profits and earnings when other companies were non having the same luck. Also they had a market share subjoin of over 1.6 percent over their competitors.

B. Strategic Posture Panera scratchings strategy is to provide premium specialty bakery and café know to urban workers and suburban dwellers. Panera is trying to be snap off than the guys across the street. They are trying to make the experie! nce of dine at Panera so attractive that customers would be willing to liberty chit by the outlets of other fast casual restaurants competitors to dine at a near-by Panera Bread intent is to make great scratch line by and large available to consumers across the United States onward going to transnational market. 1. Mission: ? Paneras mission statement is A loaf of Bread in every arm. ? When Panera was created, Shaich had in mind...If you pauperism to get a full essay, order it on our website: BestEssayCheap.com

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